She swipes right when a photo of James, 24, pops up. Dattch, with a Pinterest-like interface, is for women seeking women.
With a left swipe of her finger she dismisses Alex, 25 and Robert, 48. Coffee Meets Bagel, meanwhile, will present you with just one potential mate at noon every day.
Christian Mingle will 'find God's match for you.' Hinge's promise hinges on its ability to hook you up with friends of friends.
Unlike the dating websites of yore, with endless profiles to browse and lengthy messages to compose, newer apps offer a sense of immediacy and simplicity that in many ways harkens back to the good old days of just walking up to a pretty stranger and making small talk.
They're all about catering to niche tastes, breaking down taboos and being honest about exactly what you're looking for right from the first swipe.
The app’s simple interface and almost game-like user experience have no doubt aided its meteoric ascension.
Now that the app’s cost-free environment has been compromised, however, many are questioning the viability of its business plan, and wondering if Tinder’s millions of millennial daters are as ready as their app to take the next step.
It's not a simple case of catering to casual daters versus relationship seekers, but of attracting and catering to the growing numbers of users from emerging markets.
The way Trifonov sees it, there are a whole spectrum of needs to be met, and the more the merrier. Many of the new services are based around Tinder-inspired swipe interface, but that doesn't automatically mean apps define this new genre. "My product is still quite stuck in the present time, but it targets a future market." By future market, he is referring to Generation Z, the members of which are currently teenagers but are already showing themselves to be more accommodating and more accepting of a wide variety of sexualities and gender definitions -- or lack thereof -- than their parents.