1in dating million find singles at the worlds largest online dating personals

One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.

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Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.When it comes to work, fraudsters often claim to be engineers or royalty or to be self-employed.Wade also hopes that his “Face of Fraud” research encourages other dating websites to be smart when searching for fraudulent profiles.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.

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